Is Your Website Mobile Friendly?
Google has changed things (big surprise), and if you have a website for your business you need to be prepared. So what is all the fuss about?
Google has shifted to what’s called a ‘mobile friendly’ index. This means sites that are authoritative and mobile friendly will rank ahead of sites that are not.
Currently, there are more searches on mobile than searches on desktop. We are living in a mobile-first world. Unfortunately, if you are building your own website, many DIY websites are not mobile friendly.
So what is the concern if your site is already mobile friendly? Many websites have content that is displayed in a limited format on mobile. I’m sure you have been on a site that has a button for ‘view full site’, with limited information displayed.
This is going to be a problem according to experts that are following this change.
Apparently, Google wants all content that’s now on your desktop version to also be available on mobile. If not, then your search engine ranking could drop when people search for your keywords.
What Should You Do?
Check your site from several devices to make sure that it’s mobile-friendly.
If a potential client finds your site on mobile, but cannot navigate through, they will leave. Your website should adapt to whatever device your viewer is on. The last thing you want them to see is an image like this, informing them they cannot view your media.
Consider adjusting your content for mobile.
Content for mobile is generally shorter. It’s a balance between being authoritative on your subject without it being in long form.
If you have outdated media that required a flash player, get rid of it! It’s certainly OK to use videos and so on, but make sure that your prospect can easily view them.
Prioritize mobile first factors
Which two factors are the most important? Well, site speed has always been important, but now it’s even more crucial. People have a short attention span, especially on the internet. If your page is not loading it’s possible that your viewer will lose patience and move on.
User experience is also critical. Your page needs to have a mobile-friendly menu and be easy for people to navigate. You should also have a ‘contact now’ button that’s easy to find.
Use Google AMP
The AMP Project (Accelerated Mobile Pages) is an open source initiative to help create a better experience for mobile users. on February 26th, 2016, Google officially integrated AMP listings with mobile search results. Using AMP will help your pages load ultra fast since they are actually cached on Google servers. There is a plugin for WordPress that works well.
These are a few suggestions, I would love to hear what has worked well for you. Please leave a comment or question below, especially if you found this information helpful.
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